Interkulturelles Management – China
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A Creaky Couch – China's Imported Furniture Market
Foreign companies wanting to enter the Chinese market are often overly concerned about cultural differences which they perceive as the biggest obstacles to business success in China. However, daily reality is much more down-to-earth. (...) Business models, market approaches, branding requirements, service levels and logistics solutions all need to adapt to China's market structure and needs. (...) Unfortunately, the main challenge is not how to hold your chopsticks, or how to present your name card correctly. Instead, the real challenge is the market itself which is organised in structures very different from Europe. Mehr...
von C. Werum-Wang, in: Business Forum China, März 2008, AHK Shanghai
Market analysis & market planning
Geschäftsführung Interim in Shanghai
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