A Creaky Couch – China's Imported Furniture Market
Homemade challenges for German enterprises in China
Foreign companies wanting to enter the Chinese market are often overly concerned about cultural differences which they perceive as the biggest obstacles to business success in China. However, daily reality is much more down-to-earth. (...) Business models, market approaches, branding requirements, service levels and logistics solutions all need to adapt to China's market structure and needs. Such adaptation requires the total commitment of all departments in headquarters (...) For many European companies, this is truly a huge challenge for which headquarters need to prepare at home. Mehr....
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von C. Werum-Wang, in: BusinessForum China, März 2008, AHK Shanghai
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